The changing value of social
When I left PR journalism in 2010, all conversations were still very much steeped in social. During my three years in the agency world, I learned what a challenge it could be to persuade clients to put...
View ArticleCan the PR industry make a killing from content?
If nothing else, Weber Shandwick’s decision to launch a content creation unit is certainly not premature. Perhaps AdAge has it right when it refers to the broader content marketing trend as a “craze”,...
View ArticleAn annotated guide to Edelman’s ethical framework for sponsored content
Edelman has released a sponsored content report that offers a very useful overview of the techniques that are changing the way public relations people amplify content via paid distribution and...
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2013 Review: Top 10 Longreads
We continue our 2013 review of another dramatic year for the public relations world by breaking down our most read analysis and features. Like last year, it’s worth noting that our long-form...
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